If your app has been finally developed by the best application development company after enormously hard work and struggle. The design, the app icon, everything has been ended and on each device on which it has been tested, the app worked perfectly. The only problem which continues is to assist the users to download the app.
How to improve app downloads – a problem which almost every app developer faces after the app has been developed. It is also a hurdle for app marketers too.
Any smartphone user downloads an average of three apps per month while the number of apps on both the App Store and the Play Store collectively are more than four million. Almost 12 percent of existing smartphone users seek for interactive applications in Play Store every day. Larger than 50 percent of the users look for applications every week. Application development is happening by using various technologies like Blockchain application development and Iot application development. Play Store observers about 6 million unique keywords every month. There are a lot of people (In fact, in millions) who actively explore multiple apps on a daily and weekly base. You just require to assure that they find you. With so many apps accessible, the user is reduced for choice – this is why it gets so extremely difficult to ask the user to download that app.
However, there are several ways using which users can be inspired to download your app. Here is thus a lowdown on how to boost app downloads
1. App Name & Keywords
A study states that utilizing keywords in your app title can enhance your rankings by 10 percent. Both the App Store and Play Store’s search algorithm scan the application title for keywords when a user explores the app by using a selective keyword in either of the app markets. Both the app markets give equal and high attention to applications that have names and keywords in the title. So surely, it’s a damn good idea to add a couple of keywords in your application title as the whole one App Store Optimization practice. At the same time, make sure you are not burdening your app title by just filling the keywords and creating it look like a spam one. You have to keep a good balance between branding and keywords
2. App Icon:
The design you prefer for your app icon is important. For many users, this is the only thing recognized before getting the decision to keep scrolling past your app or to click the download button. Use a design that is a clear description of the app, giving as much of a clue as for potential as to what users will find once they install it. That being said, you don't need to make it overly difficult and too ornate that users are left uncertain as to what the app does. Like most things, plainness is best with the design of your app icon. Use vibrant colors and bold styles, but hold it clean looking and related to the purpose of your app. If you have a popular or recognizable brand, use an uncomplicated version of your logo as your icon.
3. Protect it from bugs
Any app before ready to release into the public must be empty of any bugs. However, notwithstanding the best works, bugs do steal it. As a developer, you should be proactive in fixing any bugs and glitches on the app as soon as they are noticed by a user online. The complaint should be asked quickly and the bug fixed so that it does not happen again. Metrics to be tracked here include the crash rate and the maintenance rate.
4. Social Media Usage
Social media is a cart for ongoing discussions and user communications. They are central to all your digital marketing efforts. When done right, social media campaigns can expand your brand and put you in front of your target viewers. That said, there has to be some intelligence to social media marketing. For example, you can just post a note once and hope it gets to everybody quickly. A different thing to note is that you need to find a voice that best engages to your audience, and uses it consistently.
5. App Name & Description
A good title can mean the variation between people being able to recognize your product by name and introducing to it as something on their phone. So, if you want people to recognize the name, then it is necessary to give it a decent name which is apt yet unique. The name should not be something which is previously in use and should be short and easy to identify.
Also, while the app store enables you to use 225 characters. Only 25 characters will be shown in Search results. The description should not be stuffed with keywords but should be used strategically. Also, it must include relevant information such as the features and advantages of the app along with a CTA
Conclusion: It is better to take advice from the best mobile app development company. They have a lot of experience in developing various applications and delivered the different mobile application to various clients.
Fusion informatics is the top mobile application development company and developed apps which are similar to famous applications like practo,swiggy, ola &, etc and have knowledge about the cost to develop apps like rebus,Airbnb & etc and delivered applications which succeed in play store and app store.
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